Add a splash of color to your baking with Rainbow Softies, our naturally colored soft jimmy sprinkles. Colored with real veggies and superfoods instead of artificial dyes, they bring vibrant rainbow color to cakes, cupcakes, cookies, and ice cream — or straight from the bag as a fun snack.

Gluten-free, dairy-free, nut-free, and non-GMO, Rainbow Softies are kosher-certified and perfect for everyday baking, birthdays, and celebrations. Available as a single 5 oz bag or a 12-pack case for bakeries and frequent bakers.